Innovative design leader with 25+ years of experience delivering high-impact branding solutions for top brands. Proven track record of driving business growth through creative and strategic design. Expert in graphic design, packaging, branding, and production design. Proven ability to collaborate effectively with cross-functional teams, streamline production processes, and deliver exceptional results. Holds a deep understanding of print production and file preparation, ensuring seamless execution from concept to completion.
DESIGN SPECIALTIES: Package Design, Brand Identity, Brand Guidelines, Brochure Design, Advertising, Marketing Materials, Typography, Color Theory
CREATIVE SKILLS: Design Direction, Ideation, Illustration, Photo Retouching, Infographics, Visual Research, Mood Boards
PRODUCTION SKILLS: Concept Line Extensions, Production Design, Problem-Solving, Printer Relationships, Quality Control
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PROFESSIONAL EXPERIENCE
Freelance Design Director, Senior Designer & Production Artist | 2000-present
San Francisco Bay Area, CA Clients: Redbud Brands, Astor Chocolate, SmashBrand, Truly Creative Design, Navitas Organics, Plum Organics, Deutsch Design Works, Sterling Becker, Tesser, Guideboat Co, Mez Design, Williams-Sonoma Inc, BBDO West, TBWA\Chiat\Day
New York, NY Clients: Sterling Brands, Wallace Church & Co., Dragon Rouge, Anthem Worldwide, Landor Associates, Cornerstone, Rogers Eckersley Design (RED), COLANGELO, R-Pac International Corporation
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Senior Designer - Plum Organics | Emeryville, CA | 2017-2018
Executed large strategic projects from research and concept development, to final presentations, proofing, and press checks. Directed photography and managed photo retouching. Coordinated with Brand, Research and Development, Innovation, and Marketing teams.
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Senior Designer - Murray Brand Communications | San Francisco, CA | 2011
Researched, executed, and presented design concepts, directed photographers and illustrators. Specialties included brand theory, color psychology, typography, and brand identity.
Clients: Perdue Farms, Foster Farms, Cott Beverages, Hearthside Foods, Reser’s Fine Foods, Winebow, Bank’s Rum, Barr & Barr Attorneys
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Northwest Regional Designer - Paxar Americas Inc. | San Francisco, CA | 2003-2007
Directed and executed innovative apparel identity programs, client presentations, and trade shows with global production facilities to maximize efficiency. The Northwest Region earned continuous top sales awards in the U.S.
Clients: Gap Inc, Levi Strauss & Co., Mervyn’s, Nike, Adidas, REI, Columbia Sportswear, Kmart, Dillard’s, Eddie Bauer, Guess, JCPenney
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EDUCATION
The University of Kansas | BFA in Visual Communications & Graphic Design | 1994
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COMMUNITY INVOLVEMENT
The Ross School - Substitute Teacher & Pro Bono Designer | 2020-present
Ross Auxiliary - Member | 2018-2022
Ross Valley Nursery School - Board of Directors | 2019-2020
Southern Marin Mother's Club - Pro Bono Designer | 2017-2019
San Francisco Children’s Art Center - Teacher & Assistant Director | 2000-2003
Macintosh expert in design-related software.
Macintosh expert in design-related software.